The BTB Media Blog
Actionable guides on Google Ads audits, Meta Ads optimization, and scaling strategies. Written for e-commerce brand owners and performance marketing teams.
Google Ads Audit
How to Audit a Google Ads Account for E-Commerce: The Complete Guide (2026)
Step-by-step audit framework organized by revenue impact — not Ads Manager navigation. For every point: what to check, what bad looks like, how to fix it, and the ROAS improvement to expect.
Read ArticleGoogle Ads Audit Checklist: 50 Points That Actually Matter for E-Commerce
A printable, actionable checklist covering tracking, account structure, product feeds, Performance Max, bidding, and audiences. Each point links to the full explanation.
Read ArticleHow Much Does a Google Ads Audit Cost? (And Is It Worth It?)
An honest breakdown of audit pricing across the market — from free agency audits to enterprise engagements — and how to calculate whether one is worth the investment.
Read ArticleI Audited 100+ E-Commerce Google Ads Accounts. Here Are the 7 Mistakes I See Every Time.
Not a checklist — a narrative. Seven recurring mistakes from real (anonymized) audits, each with the revenue impact we measured and the fix that resolved it.
Read ArticleMeta / Facebook Ads Audit
How to Audit Your Facebook Ads for E-Commerce: The Complete Guide (2026)
The post-iOS 14.5 audit framework for Meta Ads. Covers Advantage+ Shopping, CAPI health, audience overlap, creative fatigue analysis, and attribution settings.
Read ArticleMeta Ads Audit Checklist for E-Commerce Brands (2026)
A structured checklist for auditing Meta ad accounts — covering pixel health, campaign structure, audience strategy, creative performance, and attribution.
Read ArticleHow to Spy on Your Competitors' Facebook Ads (And What to Do With What You Find)
A practical walkthrough of Meta Ads Library, manual analysis techniques, and which competitive insights actually matter for your ad strategy.
Read ArticleYour Facebook Ad Creative Is Dying: How to Audit for Creative Fatigue
Most audit guides mention creative fatigue in one paragraph. This goes deep — the metrics, the timeline, the rotation strategy, and the framework for knowing when it's time.
Read ArticleE-Commerce Ad Performance
Why Your ROAS Is Dropping (And What to Do About It)
A diagnostic guide walking through the 10 most common causes of declining ROAS — from attribution changes to creative fatigue — with a fix path for each.
Read ArticleIs Your Agency Actually Good? 7 Signs Your Ad Account Is Being Mismanaged
Validates the gut feeling many founders have. Seven red flags that show up in the data — each one is something a proper audit would catch immediately.
Read ArticleHow Much Should an E-Commerce Brand Spend on Ads? (With Calculator)
Data-driven benchmarks by revenue range, category, and growth stage. Includes a framework for calculating your ideal ad budget based on unit economics.
Read ArticleStrategy & Frameworks
E-Commerce Campaign Structure: How to Organize Meta Ads for Scale
The campaign architecture that lets you scale from $5K to $100K/month without losing control. Covers naming conventions, budget allocation, and testing frameworks.
Read ArticleHow to Calculate Break-Even ROAS for Your E-Commerce Brand (Free Calculator)
The math behind your ad profitability, explained simply. Factor in COGS, shipping, returns, and overhead to find the ROAS floor you should never go below.
Read ArticleThe 3-C Content Framework: Never Run Out of E-Commerce Ad Ideas
A proprietary framework for generating ad creative ideas systematically — covering Connection, Conversion, and Credibility angles for every product.
Read ArticleThe Real Cost of Free Ad Audits (And What to Get Instead)
Free audits exist to sell retainers, not to help your business. Here's what they miss, why they're biased, and what a genuinely useful audit looks like.
Read ArticleNot Sure Where to Start?
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