Campaign Structure Generator
Get a complete Meta Ads campaign structure built on Apurv Singh's Mastermind framework. Select your business type, enter your budget, and get a battle-tested structure with budget splits, audience targeting, and creative recommendations.
Business Type
Monthly Budget
Recommended minimum: ₹1,00,000/month for meaningful Meta learning.
Quick presets
Budget Allocation Summary
Product / E-commerce Structure
4 CampaignsA 3+1 campaign structure built for e-commerce scale. Core ASC drives volume, Manual handles testing and retargeting, Retention maximises LTV, and the optional Festival campaign captures seasonal demand.
ASC | Purchase | Core Scale
Advantage+ Shopping Campaign
50-70%
of budget
Monthly Budget Allocation
₹1,50,000 - ₹2,10,000
Mid-point: ₹1,80,000 (₹6,000/day)
Audience
- Broad targeting only -- no interests, no lookalikes
- Let Meta's algorithm find buyers at scale
- Existing customer budget cap set to 10-20%
Creatives
- Evergreen winners -- your best 5-10 proven creatives
- Mix of UGC, static, and short-form video
- Strong hooks in first 3 seconds
- Rotate fresh creatives every 2-3 weeks to avoid fatigue
Key Rules
- This is your primary revenue driver -- most budget lives here
- Do NOT add interests or narrow audiences in ASC
- Do NOT pause or restart frequently -- let it learn
- Monitor ROAS at 7-day click, 1-day view attribution
- Scale by 20% every 48-72 hours when CPA is stable
What NOT To Do
- Never stack interests or lookalikes inside ASC
- Never turn ASC off and on repeatedly -- kills learning
- Never judge performance on a single day -- use 3-7 day windows
- Never run only 1-2 creatives -- Meta needs variety to optimize
Manual | Purchase | Signal Control
Manual Sales Campaign
20-30%
of budget
Monthly Budget Allocation
₹60,000 - ₹90,000
Mid-point: ₹75,000 (₹2,500/day)
Audience
- Creative testing: broad audience with new creatives
- Audience diagnostics: test specific segments to feed ASC learnings
- Retargeting stack: 30-180 day blended website visitors, engagers, video viewers
Creatives
- New creative concepts being tested before promotion to ASC
- 3-5 ad variations per ad set for statistical significance
- Test different hooks, formats (Reels vs. static), and angles
- Winners graduate to Campaign 1 (ASC) after 7-14 days of proven performance
Key Rules
- This campaign serves dual purpose: testing and retargeting
- Use manual placements for granular control over delivery
- Set cost caps or bid caps to control CPA
- Retargeting window: blend 30-180 day audiences for volume
- Separate ad sets for prospecting tests vs. retargeting
What NOT To Do
- Never let test creatives run indefinitely without review
- Never use retargeting audiences smaller than 1,000 people
- Never skip the creative-to-ASC graduation pipeline
- Never combine cold and warm audiences in the same ad set
Manual | Purchase | Retention
Retention / Existing Customers
5-10%
of budget
Monthly Budget Allocation
₹15,000 - ₹30,000
Mid-point: ₹22,500 (₹750/day)
Audience
- 30-365 day past purchasers
- Exclude last 7-14 day buyers to avoid annoying recent customers
- Email list / CRM-synced custom audiences
Creatives
- New product drops and launches
- Bundle offers and cross-sell combos
- Loyalty rewards and exclusive access
- Seasonal or limited-edition collections
Key Rules
- Small but high-ROAS campaign -- existing customers convert cheaply
- Refresh exclusion windows based on your purchase cycle
- Use catalog ads for dynamic product recommendations
- Focus on LTV, not just immediate ROAS
- Sync with email/SMS for omni-channel retention
What NOT To Do
- Never show the same ad a customer already purchased from
- Never neglect exclusion windows -- annoying recent buyers tanks brand trust
- Never over-invest here at the cost of prospecting (Campaign 1)
- Never use generic creatives -- personalize for returning customers
Festival / Timed ASC
Seasonal / Sale Campaign
Incremental
of budget
Monthly Budget Allocation
₹30,000 - ₹60,000 (incremental)
Audience
- Broad via ASC -- same as Campaign 1 structure
- All website visitors and past engagers for urgency retargeting
Creatives
- Offer-led creatives with clear discount/deal messaging
- Countdown timers and scarcity hooks
- Festival-themed visuals and copy
- Flash sale and limited-stock urgency
Key Rules
- Launch 7-10 days before the sale event
- Budget is incremental -- do NOT pull from Campaigns 1-3
- Kill this campaign immediately post-sale -- no lingering spend
- Pre-build all creatives and get approvals before launch
- Use separate ASC to avoid contaminating evergreen campaign data
What NOT To Do
- Never cannibalise your core ASC budget for a sale
- Never keep sale campaigns running after the event ends
- Never launch with untested creatives on sale day -- pre-test in Campaign 2
- Never forget to update landing pages and offers in sync with ads
Quick Insight
With a ₹3,00,000/month budget, your ASC (Campaign 1) will receive approximately ₹1,80,000 -- enough for Meta to generate roughly 30 to 60 purchases per day at typical D2C CPAs. Your Manual campaign (Campaign 2) at ₹75,000 gives you room to test 3-5 new creative concepts per week. The key to this structure is the creative pipeline: test in Campaign 2, graduate winners to Campaign 1. Most brands fail because they run ASC without a testing engine feeding it fresh creatives.
Note: This campaign structure is based on Apurv Singh's Mastermind framework and represents a proven starting point. Actual budget splits should be refined based on your specific metrics, historical performance data, creative volume, and business stage. Start with these splits and optimise after 2-4 weeks of data collection. Budget percentages may not add to exactly 100% -- the remaining buffer allows for testing and flexibility.