Break-even ROAS Calculator
There is no universal "good ROAS." Your break-even depends entirely on your margins. Calculate yours — and see exactly which ROAS zone you are operating in.
Your Unit Economics
Average return rate adds to effective cost per order.
Your Current Performance
Enter your current Meta Ads ROAS to see which zone you are in.
Your Break-even ROAS
1.69x
Healthy margins give you room to scale aggressively
Your Current Zone
Scalable Zone3x
current ROASvs.1.69x break-evenYou make ₹385 profit per sale after ad spend.
Contribution Margin
₹885
59% of price
Max CPA (Absolute Limit)
₹885
Above this = losing money
Sustainable Target CPA
₹620
70% of contribution margin
Total Variable Cost
₹615
Including 5% returns
Your 5-Zone ROAS Map
Every brand should fill this in. There is no universal "good ROAS" — it depends entirely on your margins.
Losing Money
Below 1.69x
Something is fundamentally wrong — product, website, trust, or premature advertising.
Survival Zone
1.69x – 1.95x
Creative or offer problem. Needs immediate attention on messaging and value proposition.
Acceptable Zone
1.95x – 2.37x
Maintain performance but constantly test new creative angles, messaging, and hooks.
Scalable Zone
2.37x – 3.05x
Room to increase budgets methodically. Scale by 20% every 48–72 hours.
Underspending
Above 3.05x
You are leaving money on the table. Reinvest the surplus into scaling your funnel.
Key Insight
At 3x ROAS with a 1.69x break-even, you have headroom. Increase budgets by 20% every 48–72 hours. When ROAS dips during scaling, that is normal — as long as it stays above 1.95x.