Funnel Diagnostic Tool
Identify exactly where your e-commerce funnel is leaking revenue. Get stage-by-stage health checks, pinpoint the #1 bottleneck, and know whether it is an ads problem or a website problem.
Your Funnel Metrics
Site Search (Optional)
Users who search on your site have the highest purchase intent. Track this to unlock hidden insights.
Primary Diagnosis
Funnel Healthy
All funnel stages are within or above benchmark ranges. Focus on scaling and incremental optimization.
CTR
1.50%
Benchmark: 1-2%
CPC
₹13
Cost per click
CPA
₹667
Cost per purchase
Conversion Rate
2.50%
Benchmark: 1.5-3%
Funnel Visualization
#1 Bottleneck: CTR (Impressions → Clicks)
Current: 1.5% | Benchmark: 1–2%
CTR is average. Test new creative angles, hooks, and ad formats to push above 2%.
Stage-by-Stage Health Check
CTR is average. Test new creative angles, hooks, and ad formats to push above 2%.
View recommendation
A/B test headlines, thumbnails, and CTAs. Try carousel and video formats. Refine audience with lookalikes based on purchase events.
Healthy click-to-session ratio. Website is loading well for your audience.
View recommendation
Page speed is solid. Focus efforts on other funnel stages.
Moderate product view rate. There is room to improve how users discover products.
View recommendation
Add product recommendations, improve search visibility, and use category quick-links on your homepage.
Average add-to-cart rate. Small improvements here compound significantly.
View recommendation
Test product page layouts, add video demos, highlight USPs, and offer bundle deals. Ensure delivery timelines are clear.
Moderate cart-to-checkout rate. Small friction points are costing you conversions.
View recommendation
Test free shipping thresholds, add progress indicators, show estimated delivery dates, and simplify the cart page.
Some checkout drop-off. Minor UX issues are likely causing abandonment.
View recommendation
Test autofill for address, add real-time form validation, and show payment icons early. Consider adding express checkout options.
Action Plan
- CTR (Impressions → Clicks): A/B test headlines, thumbnails, and CTAs. Try carousel and video formats. Refine audience with lookalikes based on purchase events.
- Clicks → Sessions: Page speed is solid. Focus efforts on other funnel stages.
- Sessions → Product Views: Add product recommendations, improve search visibility, and use category quick-links on your homepage.
- Week-over-Week Tracking: Run this diagnostic weekly with fresh data. Compare each stage's conversion rate to the previous week. A 5%+ swing in any stage signals either a problem or an opportunity.