Decision Load Classifier
Not every product needs the same funnel. Classify your business's decision load and get the exact Meta campaign objectives, budget split, and playbook tailored to how your customers actually buy.
Your Business Details
Current: ₹1,500
Your Classification
Recommended: Compressed Funnel
Funnel Structure
Skip Awareness and Consideration. Go straight to Conversion — the algorithm will find buyers.
Primary Objective
Sales (Advantage+ Shopping / Catalog Sales)
For impulse purchases under ₹2,000, skip the top of the funnel entirely. Meta's algorithm learns fastest when you optimise directly for purchases. Use Advantage+ Shopping campaigns for broad prospecting and Dynamic Product Ads for retargeting.
Secondary Objective
Engagement (max 10% budget)
Allocate a small slice to test creative angles and surface winning hooks before scaling them in your Sales campaigns. This is NOT brand awareness — it is creative R&D.
What NOT to Do
Do NOT run Awareness or Reach objectives. At this price point, awareness campaigns burn budget without moving the needle. Every rupee should be driving measurable action.
Recommended Budget Split
Category Insight
Impulse categories thrive on scroll-stopping creative. Your biggest lever is creative volume — test 3-5 new ad variations per week. Use UGC-style hooks in the first 3 seconds. The algorithm does the targeting; you do the creative.