Meta vs Google Budget Advisor
Get a data-driven platform split recommendation based on Apurv Singh's Mastermind framework. Find the ideal Meta-to-Google budget ratio for your business type, price point, and growth stage.
Business Type
Your Details
Mid AOV (₹2,000-₹15,000)
Total budget to split across Meta and Google
Combined Instagram + Facebook followers. Under 10K — focus on building brand awareness first.
Recommended Strategy
Meta First
Focus most of your budget on Meta Ads, with Google playing a supporting role.
Budget Split
₹75,000
75% of ₹1,00,000
₹25,000
25% of ₹1,00,000
Meta daily
₹2,500/day
Google daily
₹833/day
Total daily
₹3,333/day
Meta Ads
Facebook + Instagram
- Structure campaigns in 3 layers: prospecting, engagement, conversion
- Use Advantage+ audience for prospecting at scale
- Deploy dynamic product catalogs for retargeting
- Test Reels, Stories, and carousel formats in parallel
Google Ads
Search + Shopping + YouTube
- Run branded search to capture Meta-driven demand
- Set up Performance Max with product feeds
- Layer RLSA audiences for higher conversion rates
- Use Google Display for cross-platform retargeting
Strategic Advice
- Build your brand on Meta first — mid-AOV products need awareness and trust before people search for them.
- At under 10K followers, your Google campaigns will have weak brand recognition, leading to low click-through rates.
- Invest in Meta to build demand, then capture it on Google once people start searching for your brand.
- Brand search protection: Always run Google Ads on your own brand name to prevent competitors from bidding on it and stealing your traffic.
When to Activate Google
Activate Google once you cross 10K-15K followers on social media. This indicates enough brand awareness to make Google campaigns cost-effective.
Brand Search Protection
Non-negotiable: Always run Google Ads on your own brand name, regardless of your budget split. Competitors routinely bid on brand names to steal traffic. Brand CPCs are low (\u20B91-3 per click) and ROAS is typically 10x+. This should come from your Google budget and usually costs only ₹3,000-₹5,000/month.
Key Insight
Mid-AOV is the sweet spot for Meta Ads in India. Buyers need 3-5 touchpoints before purchasing. Build a strong retargeting funnel: awareness → engagement → conversion.
Note: These recommendations are based on Apurv Singh's Mastermind framework from Day 4/5 sessions covering platform selection strategy. Actual splits should be refined based on your specific performance data, creative quality, and competitive landscape. Start with this split and optimize after 3-4 weeks of data collection.