Minimum Viable Budget Calculator
Stop guessing your ad budget. Calculate the minimum investment Meta needs to learn and deliver results — based on your actual business economics.
Business Category
Your Business Numbers
Meta needs 50–75 conversions/week to exit learning phase. Default set based on your category.
Contribution Margin
₹960
64% of selling price — Healthy margin for scaling
Cost Breakdown
Your Minimum Viable Budget
Target CPA
₹672
70% of contribution margin
Daily Budget
₹7,274
Minimum daily spend
Weekly MVB
₹50,400
TCPA × 75 conversions
Monthly MVB
₹2,18,232
Weekly × 4.33 weeks
Scaling Phases
Phase 1: MVB (Learning)
₹2,18,232/month
Generate signals for Meta to learn. Run for 3–4 weeks minimum. If CPA is stable, move to Phase 2.
Phase 2: Stabilization
₹4,36,464/month
CPA should not rise more than 10–15%. Increase budget by 20% every 48–72 hours to reach this level.
Phase 3: Scale
₹6,54,696/month
Aggressive growth. Double down on winning creatives and audiences. Expect some CPA increase — that is normal.
Key Insight
At ₹2,18,232/month, Meta will receive approximately 325 conversion signals monthly. If results are stable for 3–4 weeks, scale by 20% every 48–72 hours toward Phase 2.